A link wheel is an SEO strategy that involves creating a network of interlinked websites or web properties, often using web 2.0 platforms, with the goal of manipulating search engine rankings to improve the visibility of a target website. Each website in the link wheel links to the next one in the sequence, ultimately leading to the target website, which receives the benefit of increased link equity and potentially higher search rankings.

The concept of a link wheel was popular in the past as a way to artificially inflate the link popularity of a website and improve its search engine rankings. However, link wheels are considered a black hat SEO tactic and are not recommended by search engines like Google. In fact, Google’s algorithms are designed to detect and penalize manipulative link schemes, including link wheels, that attempt to game the system and artificially inflate a website’s authority.

In 2024, link wheels are generally not considered an effective or sustainable SEO strategy. Search engines have become more sophisticated in identifying and penalizing manipulative link building tactics, and they prioritize natural, high-quality backlinks that are earned organically through valuable content and genuine relationships.

Instead of relying on tactics like link wheels, it’s recommended to focus on white hat SEO strategies that prioritize creating high-quality content, building genuine relationships with influencers and industry peers, and earning natural backlinks from authoritative websites. By focusing on providing value to users and following best practices, you can improve your website’s visibility and rankings in a way that is sustainable and compliant with search engine guidelines.