The last decade and the decade to come has seen some of the most exciting changes when it comes to business and growth. Right from going from a brick and mortar first strategy to embracing digital first strategy. The changes have taken place not only for the output and offering but also for processes and operations. With the pandemic accelerating the switch from real to virtual, our digital and real worlds have blurring boundaries.
The focus has shifted from ownership to experience customised to the tee and that transformation means that our physical and digital worlds are blending. The reality that exists and the imagination we create would need to have successfully found a realm to not just coexist but also complement each other. Rise of virtual and augmented reality are carving a niche for themselves in every industry, from boardrooms to classrooms, from factory floors to laboratories. As we explore this world of artificial intelligence that’s aiding growth, we cannot leave behind Mixed Reality. A technology that helps unlock an experience that combines the intense and imaginative digital world with the actual environment allowing users to interact with the elements of the real and digital world effectively to find real time solutions.
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It is extremely fascinating and interesting to see all that can be made possible with the use of this transformational technology. The amalgamation of virtual and augmented reality allows the users to borrow from the best of both worlds, virtual and real. The user can experience and get a view of 360 degrees across an entire space and take up various actions including placing a virtual/ holographic object into the real world as if it were present in the real world and undertake the realistic interaction.
Here’s how Mixed Reality can enhance consumer experience and deliver growth for business across various sectors.
1. Creating an interactive and immersive experience
With the power being restored in the hands of consumers through availability of choices due to increased competition, it has become of utmost importance to reward the consumer with an immersive and one of a kind experience to push the wheel from awareness to consideration and hitting the final nail of conversion. Application of mixed reality helps create a unique experience that allows the users to put a foot in the future with another foot still in reality. Mixed reality is being used across sectors to create these experiences. Manufacturing industry is using it to superimpose prototypes to the real factory floor and fast-tracking the design and development processes. Tourism industry is using mixed reality as a way to tackle the issues of deterioration of artefacts, landmarks and attractions. It seemed to boom further given the global circumstances including public health crises like the ongoing pandemic and overdue effects of climate change. Remote tourism and alternate travel experiences would be the next fashionable travel trends. This could also very well be used by fashion houses and the garment industry.
2. Learning and Development
A key business area that can benefit from immersive experience is training and development. Therefore companies across industries have been adopting mixed reality to conduct training, upskilling, knowledge sharing and learning sessions for employees across hierarchies right from factory workers to top level management. The use of this emerging technology is not limited to workplaces but is also spreading to University and school classrooms. Mixed Reality (MR) comes to life with the use of advanced computer technology, digital graphics, and physical motions that allow learners to co-exist and interact with physical and digital objects in real-time. This has especially proven to be a boon for the medical fraternity. It has more than one benefits, including reduced procedure time, improved precision, reduced complication rate and the most important reduced exposure to radiation.
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In the near future, Mixed Reality, a combination of virtual and augmented reality, is anticipated to cause disruptive innovation in the manufacturing sector by making training more accessible than ever before. But the application is going to extend to and not be limited to the sectors mentioned.
3. Receive in the moment support from experts
Overlaying detailed pictures and videos on real life objects and people, makes mixed reality a powerful tool to support repair and maintenance, diagnosis and much more that requires in the moment support from experts. Especially when it comes to factory floors and assembly lines where delays in maintenance and repair can drastically increase the worker and equipment downtime affecting the efficiency of the process and forcing businesses to incur losses. Through mixed reality, hands-on repair can be activated and supported by voice activated assistance.
When it comes to the medical fraternity, mixed reality can help superimpose 3D views of MRI images, CT scans, and other models with MR, multidisciplinary healthcare teams can collaborate remotely with others, conduct virtual patient consultations, and receive instantaneous support during critical procedures.
Mixed reality is transforming businesses and revolutionizing the world. Hop on to this bandwagon before missing it and adopt mixed reality today to aid the growth of your business.