Diwali is an important festival celebrated with immense zeal and enthusiast across India and other corners of the world. It is the time of year when people gather to celebrate and unwind. Diwalis have become global, especially in the age of social media.

As a result, brands participate in global debates to avoid missing out.

Compassionate communication is crucial during the Diwali season to raise awareness, disseminate information, and eventually increase sales. Digital marketing is also about recalling a brand’s name. The more a brand is seen and remembered, the more effect!

In 2020, many brands faced an unusual scenario. While marketing during a pandemic has apparent challenges, the prognosis for 2022 is brighter.

Let’s take a peek at this year’s digital marketing trends.

1. Maintain the level of engagement.

Audiences engage with interactive material rather than simply reading, listening, or watching. Users want to join in the fun via social media, especially for holiday marketing.

Interactive and engaging material is trendy since it invites participation and rewards it.

In terms of performance, interactive content has been demonstrated to increase conversion, drive website traffic, and educate customers. Marketers can better track interactions and success with interactive content.

The statistics that back this up are as follows:

• Interactive content is said to be used by 50% of all marketers.
• Interactive content helps educate buyers, according to 90 percent of marketers.
• Interactive content is beneficial in differentiating a brand from its competition, according to 85 percent of marketers.
• The number of postings with interactive elements has increased by 30%.

The brand ‘Swiggy’ is one of the best examples of how interactive content can be applied in various sectors and situations.

Swiggy has adopted a Buzzfeed-style strategy of actively engaging its audiences through digital activations. For example, a quiz or even an online scavenger hunt.

2. Using influence to its fullest potential

A well-known leader or celebrity is used for advertising a firm to a big audience. They can be celebrities, YouTubers, or Instagrammers with significant followings who help promote a brand or company on social media.

Here are some of HubSpot’s significant highlights on Influencer marketing:

• In 2022, the influencer marketing industry is expected to reach $13.8 billion.
• In 2019, there were over 240 new influencer marketing agencies and platforms launched.
• The majority (59%) say they have a separate budget for content marketing, and 75% say they plan to devote a budget to influencer marketing in 2021.
• Influencer marketing is considered an effective type of marketing by 90% of our poll respondents.

Fashion Nova, a fast-fashion firm, is one of the best examples of influencer marketing. It’s one of the most well-known brands that promotes its products through influencer marketing. Influencers have been used to improve their reach on Instagram and other social media platforms.

3. Include the audience in the process

People love activities, especially those that involve their favorite things or services. User-Generated Content (UGC) taps into the customer’s enthusiasm to create something unique. They can interact with the product and share it with the world.

Customers of a product or service provide inventive responses to a firm’s challenge or prompt. This strategy is so effective that UGC posts get four times more clicks than typical promotional campaigns.

User-generated content (UGC) is an excellent strategy for many reasons. It reduces the time, effort, and cost of running a campaign. Customers submit high-quality advertising materials for free as part of UGC campaigns.

Second, UGC receives a 28% higher engagement rate compared to a standard post due to the increased trust factor of an unpaid consumer post.

Despite these tremendous benefits, just 16% of businesses have adopted any UGC strategy. Firms that have recognized the power of this digital marketing trend have favored GoPro. They have created a sensation by encouraging users to shoot videos with GoPro equipment.

With the “Video of the Day” campaign, users from all over the world document their adrenaline-fueled lifestyles.

4. Content that can be purchased directly

Product-based businesses will love Instagram’s shopping function. People can utilize this feature to browse their products or buy them directly from their website. Consumers prefer this simply because it reduces the time between seeing something, liking it, deciding to buy it, and buying it.

Remember that many people shop over the holidays. It doesn’t matter if it’s for themselves, their family, homes, or even bulk gift recipients.

• By the middle of 2022, five out of ten product-centric firms will have adopted the shoppable content strategy. In 2022, there are expected to be 2.14 billion digital buyers worldwide. In the year 2022.
• eCommerce is estimated to account for 18.1 percent of global retail sales.
• Free delivery is the most common motivation for individuals to shop online.

H&M, for example, has turned their Instagram profile into shoppable posts to enhance their marketing game with their shoppable content.

They include product tags in their Instagram posts so that their 36+ million followers may get inspired, discover new things, and make purchases all through Instagram.

5. Go virtual now!

Virtual events were popular in 2020 and are sure to continue in 2022. Of course, we’d all like to be there in person, but that’s not always possible. Virtual attendance makes knowledge and opportunity accessible to practically everyone, and it allows your firm to engage with and gain confidence from prospects.

Virtual events include launches, interactive sessions, concerts, and product-specific events. It allows everyone from anywhere to join in and enjoy the holiday season together.

Consider Diwali. One of the year’s most meaningful events, not just in India. Several brands select this time to launch new items. Like the “sale brigade,” several other brands lower their best-selling items to attract shoppers.

But how can a company gain maximum awareness when so many deals and activities are happening simultaneously? Virtual events may be the way to go in 2021. Digital engagement is excellent over the holiday season, whether a celebrity Zoom launch or a film debut on Facebook Live.

Final words

Digital marketing in 2022 will be dynamic and ever-changing. Trends are emerging faster than ever. In a year of unprecedented change, digital marketing has developed to meet the needs of both brands and customers. Brands will be made or broken by their ingenious use of technology, marketing strategy, and creative concepts in 2022. Prepare for these four predicted developments by shifting resources, holding brainstorming meetings, and conducting research.